Johnson’s

Brochure Design

The brief was to portray the confidence women gain from using the Johnson's holiday skin product. The concept was to design a split page booklet to enable the consumer to mix and match a desired tanned body, done by photographing the model in daily situations. The engaging interactive format gave the user confidence in aspiring to having seamless legs. The print finishing - the trim, cut and aligning ( and ok a spot of retouching) provided this seamless overall desired look, reflecting the product itself.