This certainly rings true with these snippets of signage…etched into the walls with basic tools. These letter forms are now weathered and eroded over time but was once a simple beautiful way of communication.

“Less is more.”
Mies van der Rohe
Clarification is key. Who needs a shiny helvetica street sign when this does the job just nicely.

We’re enjoying reading about new restaurant concepts such as ‘Meat and Bread’, as seen in The Monacle mag this month. Great no fuss chunky branding reflecting the food, what more could a foodie ask for during these winter months?

We’ve also spotted the branding in this latest book we are all craving over: Eat Me, published by Hong Kong’s publisher Victionary this month. Who didn’t like tucking into those cardboard textured wafers at school anyway!?

With it’s chunky die cut bite out of it’s corner, it’s detailed wafer styled page layering and deep embossing – the packaging and branding content is a feast for the eyes. It’s all making us just a little bit hungry for a restaurant branding job this year!