A great example of a design solution by the Vitamins Design, introduced during the Design Forum ‘Ageing better by design’, organized by the Design Council in Bristol.
They have been faced with a challenge to design a mobile phone for the elderly. But after their research, instead of a phone, they came up with an engaging manual book. The problem with a mobile usage for the elderly was not in how the phone is made, they simply could not understand how to use it. Check out the presentation video: