Posted on Thursday 21st March 2013 by Sarah Coulthurst

CAN YOU FEEL IT?

The importance of a good branding
A brand is a promise of experience. It is not only a good logo, nor colours or font. It is how we feel it. Brand should be bespoke and communicate with the audience on different levels. Good branding generates trust and commitment and consequently your income.
Does your company have a good branding?
No?
Let’s talk about it.

Posted on Tuesday 30th October 2012 by Sarah Coulthurst

The Power of Colour

Probably most people know that colours have an impact of people’s emotional state. However not many companies think about it when it comes to their brands and rely often on a personal taste rather than the designer’s knowledge.

Here is a good example of how important the right choice of colour is in successful branding and how it can affect us.

McDonald went green

As people recently became more health conscious, the McDonald’s popularity was in danger. It started to be perceived as unhealthy restaurant chain and associated with obesity. It was natural that they had to re-think their brand and come up with a new answer to people’s needs.

Not only did they add some healthier options to their menu but also they changed their colour schemes. The logo went green as well as outside/inside the restaurant.

Green is the colour of nature and symbolizes the life force and well-being as well as being associated with the environment and sustainability.

Posted on Thursday 25th October 2012 by Sarah Coulthurst

“Whatever you do tonight, make sure you’re ready to rock” – Design with Social Impact

This campaign created by Manchester City Council & M-four communication agency, at the beginning of the year is targeting teenagers on a night out.

They used humor and simple graphics to convince teenagers to take a condom before they ‘hit the town’.

It is an interesting example of talking about serious subject in different way and getting the message across. Instead of showing consequences, trying to scare them it makes those young people to think twice about the subject. Also it is a very clever way of choosing the right graphic style to get to them…. Somehow reminds me of this…