The importance of a good branding
A brand is a promise of experience. It is not only a good logo, nor colours or font. It is how we feel it. Brand should be bespoke and communicate with the audience on different levels. Good branding generates trust and commitment and consequently your income.
Does your company have a good branding?
No? Let’s talk about it.
A great example of a design solution by the Vitamins Design, introduced during the Design Forum ‘Ageing better by design’, organized by the Design Council in Bristol.
They have been faced with a challenge to design a mobile phone for the elderly. But after their research, instead of a phone, they came up with an engaging manual book. The problem with a mobile usage for the elderly was not in how the phone is made, they simply could not understand how to use it. Check out the presentation video:
Probably most people know that colours have an impact of people’s emotional state. However not many companies think about it when it comes to their brands and rely often on a personal taste rather than the designer’s knowledge.
Here is a good example of how important the right choice of colour is in successful branding and how it can affect us.
McDonald went green
As people recently became more health conscious, the McDonald’s popularity was in danger. It started to be perceived as unhealthy restaurant chain and associated with obesity. It was natural that they had to re-think their brand and come up with a new answer to people’s needs.
Not only did they add some healthier options to their menu but also they changed their colour schemes. The logo went green as well as outside/inside the restaurant.
Green is the colour of nature and symbolizes the life force and well-being as well as being associated withthe environment and sustainability.