The importance of a good branding
A brand is a promise of experience. It is not only a good logo, nor colours or font. It is how we feel it. Brand should be bespoke and communicate with the audience on different levels. Good branding generates trust and commitment and consequently your income.
Does your company have a good branding?
No?
Let’s talk about it.
Category Archives: Packaging
DO YOUR RESEARCH FOR BEST SOLUTIONS
A great example of a design solution by the Vitamins Design, introduced during the Design Forum ‘Ageing better by design’, organized by the Design Council in Bristol.
They have been faced with a challenge to design a mobile phone for the elderly. But after their research, instead of a phone, they came up with an engaging manual book. The problem with a mobile usage for the elderly was not in how the phone is made, they simply could not understand how to use it. Check out the presentation video:
Good Design should work…
…not just look good.
Here is the example of a packaging design by Ukrainian designer Igor Dudka. 
He designed packaging for different type of knifes. He used a printed tape as a label to emphasize the purpose of each knife. The tape also plays the safety role not allowing the box to open.
The Power of Colour
Probably most people know that colours have an impact of people’s emotional state. However not many companies think about it when it comes to their brands and rely often on a personal taste rather than the designer’s knowledge.
Here is a good example of how important the right choice of colour is in successful branding and how it can affect us.
McDonald went green
As people recently became more health conscious, the McDonald’s popularity was in danger. It started to be perceived as unhealthy restaurant chain and associated with obesity. It was natural that they had to re-think their brand and come up with a new answer to people’s needs.
Not only did they add some healthier options to their menu but also they changed their colour schemes. The logo went green as well as outside/inside the restaurant.
Green is the colour of nature and symbolizes the life force and well-being as well as being associated with the environment and sustainability.
Say What You See
Say what you see” and “if you see it, say it!”
Remember Catchphrase? I spotted this wonderful sign on the door of the café ladies toilets in the West Village, New York.