We recently used Letterpress to produce the Oldfield Clothing identity and garment label by typesetting metal type by hand and then printing using a platen press. Alot of fun, time consuming yes, but one of the most rewarding elements is producing the perfect piece by leading and kerning the type all by hand!
By utilizing the letterpress printing, the garment labels produce the bespoke logo form to reflect the clothing range – inspired by the wartime era when computers and digital printing were unheard of. Printing directly onto the soft ‘beer mat board’ left a stronger imprint than on card (aka embossing). On the reverse of the tag below you’ll see the size of the garment can be highlighted with a hand drawn circle in pencil. The finer touches that makes the brand so unique…
We used an old sans serif font known as Kabel – a geometric typeface designed by the German typeface designer Rudolf Koch. (released in 1927) It was named to honor the newly completed trans-Atlantic telephone cable, (Spot of history for those interested) You may have seen printed wartime posters having used this font or similar. There are identifiable elements that make this font distinguishable_the capital W is splayed and the G ( unlike this and many fonts ) has no terminal.
The envelope attached to the string will hold spare garment buttons and threads. That’s all for now on Letterpress, but we will certainly be back with more.