The importance of a good branding
A brand is a promise of experience. It is not only a good logo, nor colours or font. It is how we feel it. Brand should be bespoke and communicate with the audience on different levels. Good branding generates trust and commitment and consequently your income.
Does your company have a good branding?
No?
Let’s talk about it.
DO YOUR RESEARCH FOR BEST SOLUTIONS
A great example of a design solution by the Vitamins Design, introduced during the Design Forum ‘Ageing better by design’, organized by the Design Council in Bristol.
They have been faced with a challenge to design a mobile phone for the elderly. But after their research, instead of a phone, they came up with an engaging manual book. The problem with a mobile usage for the elderly was not in how the phone is made, they simply could not understand how to use it. Check out the presentation video:
Good Design should work…
…not just look good.
Here is the example of a packaging design by Ukrainian designer Igor Dudka. 
He designed packaging for different type of knifes. He used a printed tape as a label to emphasize the purpose of each knife. The tape also plays the safety role not allowing the box to open.
Choosing type
It is surprising how many people inappropriate fonts can spoil everything around it.
I went to a café the other day, the food was very good, nice atmosphere but the menu was written in Comic Sans!
Comic Sans was designed for comic book style help with speech bubble.
The choice of font should be well considered; for example it’s not easy to digest hospital papers due to it’s child-like appearance.
Luckily for our world there are some people who try to fight it, like the Comic Sans Criminal website where you can read about the font and if you know the place where you think it’s been used inappropriately you can enter their e-mail address and the ComicSansCriminal will contact them to begin their rehabilitation.
The Power of Colour 2
Blue
The sky is blue, the ocean is blue. It is the colour of calmness. A business can convey blue to represent confidence, loyalty, communication and logic. Blue portrays trust and integrity.
It is for those reasons that those biggest brand use blue as their identity colour. For example NHS or IBM.
Because of its association with water and clarity blue is used for many hygienic products to represent cleanness and freshness.
