A great example of a design solution by the Vitamins Design, introduced during the Design Forum ‘Ageing better by design’, organized by the Design Council in Bristol.

They have been faced with a challenge to design a mobile phone for the elderly. But after their research, instead of a phone, they came up with an engaging manual book. The problem with a mobile usage for the elderly was not in how the phone is made, they simply could not understand how to use it. Check out the presentation video:

Marmite: Love it or Hate it?

Have you seen the new Marmite advert?

It is definitely different than other ads, quite surprising if you watch if for the first time and perhaps it will also divide our nation as the product did.

Whatever the feelings, both are consistent and this is a good branding.

Watch it below, if you haven’t seen it yet.

Our feelings for this advert and the product itself are the same.

What about you? Do you love it or hate it? Do you love Marmite but hate the advert? …Let us know your feelings.


Creative places 'The BaseCamp Young Hostel Bonn'

This unique place to stay is based in Germany. Visitors sleep in various mobile homes where each is individually themed and named. For example ‘Flower Power’ or ‘Drag Queen’.

This is an example of how we can use creativity to make things unique and extremely intresting.

We are definitely going to visit.

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