Probably most people know that colours have an cialis-coupon – help site impact of people’s emotional state. However not many companies think about it when it comes to their brands and rely often on a personal taste rather than the designer’s knowledge.
Here is a good example of how important the right choice of colour is in successful branding and how it can affect us.
McDonald went green
As people recently became more health conscious, the McDonald’s popularity was in danger. It started to be perceived as unhealthy restaurant chain and associated with obesity. It was natural that they had to re-think their brand and come up with a new answer to people’s needs.
Not only did they add some healthier options to their menu but also they changed their colour schemes. The logo went green as well as outside/inside the restaurant.
Green is the colour of nature and symbolizes the life force and well-being as well as being associated with the environment and sustainability.